A company run by engineers
From Engineers Rule
Honda has never had an unprofitable year. It has never had to lay off employees. In the fiscal year that ended in March, profit grew 12%, to $5.1 billion, on $84 billion in sales. In the U.S., which accounts for 43% of Honda's sales, vehicle sales are up 7% through July, even as the industry slipped 5%. The company sold more vehicles in July than one member of the old Big Three, the Chrysler Group.
...
Honda is using psychology to try to help mitigate a big safety problem for bikers: Drivers don't see them coming. It turns out that if the bike looks like an angry face, motorists take notice.
Labels: engineers, honda, Motorcycle